Matt Adler

I’ve been working in the fashion industry since 2018, mainly as a copywriter for e-commerce and fashion sites.

In 2025, I decided to create Mr Boo as my passion project. Here are two main reasons for that:

First, with eight years of experience, I understand the fashion fair and square, and am able to give practical advice based on my expertise.

Second, over the years, here’s something that keeps bothering me: most fashion content falls into two camps. Either unwearable high-fashion stuff that has nothing to do with real life, or generic listicles churned out by people who’ve never actually worn the products they’re writing about.

Here on Mr Boo, I aim to publish insanely practical content that helps guys decide what to buy and how to style it.