100 COS Finds Under $100 Worth Buying from This Hot Brand
COS is one of the hottest brands right now.
It ranked third in Lyst’s top 10 hottest brands lineup for Q3 of 2025 (sixth for Q1 and Seventh for Q2). The Q4 index hasn’t been released yet, but I believe COS will still be in the top 10.
And it’s the only high street brand on the list. That’s impressive.
Items like Chunky Cashmere Sweater and Barrel Leg Pants are some of the brand’s bestsellers.
So, why is COS so popular?
I think this one quote explains it.
Daniel Herrmann, COS managing director, said in an interview with Vogue: ‘…the position we are trying to build long term with Cos is in the space between luxury and high street.’
That positioning explains their success. COS is the bridge between luxury and high street.
Let me give you some examples.
You know those COS minimal suede sneakers that were on fire on TikTok? They resemble Dries Van Noten’s suede sneakers.
Those popular COS fisherman sandals? Influenced by The Row.
And that viral chunky cashmere sweater reminds me of The Row Ophelia Jumper.
COS has been filling the gap between high street and luxury fashion, offering similar designs at accessible prices, and I appreciate that.
However, COS has been moving upmarket. They’re now offering items over $1,000, like this leather jacket, which is sold out.
Also, they’ve been having their own fashion shows since 2021 and working with great actors like Adrien Brody, who I think really aligns with the brand’s minimalist style.
I don’t really think COS would evolve into a luxury brand like Hermès or Chanel. But they can become one of the top-tier high street brands.
COS is a brand that has potential and maintains quality. Unlike some fast fashion brands that chase fleeting trends.
And even with the brand moving more upmarket, you can still find great pieces under $100. So I made a list of the ones that are worth buying. Let’s see what you can get from this hottest brand.
100 COS Finds Under $100
This list is based on current prices, but they can change. By the time you click a link, some items might no longer be under $100.
I divided them into 8 categories, and I hope you’ll find something you like.
Tops
This section is all about the upper half of your wardrobe.
Think tanks and tees for layering, button-down shirts and polos for smart casual or business casual settings, and Henleys that make you look better whether you dress up or down.
I also pulled in sweaters and hoodies, the exact pieces for the current season. Plus a few jackets that work for both weekday errands and weekend fits. Basically, everything you’d put on from the waist up.
It’s a mix of essentials, classics, and a few elevated basics that COS does really well.
Bottoms
There aren’t too many pieces in this section, just a few shorts and one pair of chinos. The shorts include both regular styles and swim shorts, all of which are pretty versatile and easy to wear.
Footwear
This section has the fewest pieces, with only one pair of flip-flops and sandals. COS doesn’t really offer shoes under $100, so nothing else made the cut.
Bags
COS has some of the most popular bags out there, like the Oversized Quilted Crossbody. But most of them aren’t under $100. I only found one wash bag and two crossbody bags that fit the price range.
Jewelry
Accessories
This section covers all the accessories that aren’t jewelry — bucket hats, caps, beanies, belts, ties, keyrings, wallets, cardholders, and even a sunglasses strap. It’s a mix of practical pieces and little style upgrades.
Socks
You can basically get all types of socks under $100. From simple ribbed styles to chunkier knits for colder weather.
Material-wise, there are cotton socks for everyday wear, wool blends for warmth, and even silk and cashmere options if you want something softer and more elevated.
Fragrance
COS keeps things simple here, but the lineup is thoughtful.
You’ll find a discovery set if you want to test the scents first, travel sizes that are easy to throw in a bag, and the full 100ml bottles if you already know what you like.
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